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A key limitation of qualitative research is the lack of generalizability. This stems from the nature of qualitative studies, which often involve smaller, non-random samples and focus on exploring specific contexts or experiences rather than producing results that can be broadly applied to larger populations. Because the findings are deeply rooted in the particular settings and circumstances studied, they may not be suitable for making generalizations to different populations or settings.

Qualitative research excels at providing rich, detailed insights and understanding the complexity of human behavior and social interactions, but this strength also contributes to its limitation in terms of wider applicability. The emphasis on context and depth in qualitative interviews, focus groups, or observations means that while the results offer valuable insights, they do not lend themselves easily to statistical extrapolation or predictions applicable across various groups.

This characteristic contrasts with quantitative research, where statistical methods and larger sample sizes aim to produce findings that can be generalized across broader populations. Understanding this limitation is crucial for interpreting qualitative research findings appropriately and considering their implications in broader contexts.